Innovation Management: Navigating Change and Driving Growth in Business

Abstract

Innovation management has emerged as a critical driver of success for businesses navigating the complexities of today's dynamic markets. This article explores the role of innovation management in facilitating organizational change and fostering growth. Through an analysis of relevant literature and case studies, it examines the strategies, processes, and challenges involved in effectively managing innovation within businesses. Key themes include the importance of fostering a culture of innovation, leveraging technology and collaboration, and adapting to market disruptions. The article concludes with practical recommendations for business leaders seeking to enhance their innovation management capabilities and achieve sustainable growth in a rapidly evolving landscape.